Desktop Preview
Pre-roll, mid-roll, and native video placements
Used For
Reach / Brand Awareness
Ad Type
Video
Lead Time
3 days
Min. Duration
1 day
₹2,50,000 (Rack Rate)
₹3 - ₹8 per view
CPV (Cost Per View) / CPCV (Cost Per Completed View)
Minimum Campaign Spend
₹75,000
Premium rates for homepage and high-traffic sections
+ 18% GST applicable
Monthly Reach
50M+ Users
Targeting
4 Options
Formats
3 Types
Typical Use
Product Launches
Technical requirements for your creative assets
| Creative Format | Aspect Ratios | File Type |
|---|---|---|
| Pre-roll 15s | 1920x1080 or 1280x720 | MP4 |
| Pre-roll 30s | 1920x1080 or 1280x720 | MP4 |
| Native Video | 1280x720 | MP4 |
File Size Limits
Max 50MB
Accepted Formats
MP4, MOV
Duration
15-30 seconds
Audio
Stereo required
Branding Guidelines
Logo safe zones apply. CTA overlays must be approved. Contact team for brand guidelines document.
Reach the right audience with precision
Content Category
Geographic
Device Type
Time of Day
Frequency Capping: Control how often users see your ad (1-5 times per day)
Dayparting: Schedule ads for specific times or days of the week
Pacing: Even or accelerated delivery based on campaign goals
Video Advertising on Times of India offers unparalleled reach to a highly engaged audience. With over 50 million monthly active users and industry-leading completion rates, your brand message reaches decision-makers at the right moment. This format is ideal for building brand awareness, driving consideration, and creating memorable brand experiences.
Brand Awareness
Maximize reach and impressions for new product launches
Consideration
Drive website visits and engagement with your brand
Lead Generation
Capture high-intent leads with compelling CTAs
Retargeting
Re-engage users who have shown interest in your brand
Our pricing model is transparent and performance-focused. CPV (Cost Per View) / CPCV (Cost Per Completed View) ensures you only pay for actual engagement with your ads. Rates are determined by:
Volume discounts and annual contracts are available. Speak with our team to explore custom pricing for your business goals.
Platform
Times of India
Ad Format
Video Advertising
Lead Time
3-5 business days
Min. Campaign
1 day
Our media experts will design a plan tailored to your business goals. No commitment required.