HomeDigitalLinkedInSponsored Content

How Your Ad Will Look

Desktop Preview

PopularHigh ReachOTT Platform

Sponsored Content

Native ads in the LinkedIn feed

Used For

Reach / Brand Awareness

Ad Type

Video

Lead Time

3 days

Min. Duration

1 day

Investment

₹2,50,000 (Rack Rate)

₹100 - ₹500 per click

CPC / CPM

Minimum Campaign Spend

₹25,000

B2B audience commands premium rates

+ 18% GST applicable

Monthly Reach

50M+ Users

Targeting

5 Options

Formats

4 Types

Typical Use

Product Launches

Creative & Execution Specifications

Technical requirements for your creative assets

Creative FormatAspect RatiosFile Type
Single Image1200x627JPG or PNG
Video1920x1080MP4

File Size Limits

Max 5MB for images, 200MB for video

Accepted Formats

MP4, MOV

Duration

3 seconds - 30 minutes for video

Audio

Stereo required

Branding Guidelines

Logo safe zones apply. CTA overlays must be approved. Contact team for brand guidelines document.

Targeting & Delivery Options

Reach the right audience with precision

Job Title

Company

Industry

Skills

Seniority

Delivery Controls

Frequency Capping: Control how often users see your ad (1-5 times per day)

Dayparting: Schedule ads for specific times or days of the week

Pacing: Even or accelerated delivery based on campaign goals

About Sponsored Content on LinkedIn

Why Choose This Media Option

Sponsored Content on LinkedIn offers unparalleled reach to a highly engaged audience. With over 50 million monthly active users and industry-leading completion rates, your brand message reaches decision-makers at the right moment. This format is ideal for building brand awareness, driving consideration, and creating memorable brand experiences.

Ideal Industries

  • Consumer Technology: Perfect for product launches and feature announcements
  • Financial Services: Build trust with educational content and brand storytelling
  • E-commerce: Drive seasonal campaigns and showcase product collections
  • Automotive: Showcase new models with immersive video experiences

Typical Campaign Objectives

Brand Awareness

Maximize reach and impressions for new product launches

Consideration

Drive website visits and engagement with your brand

Lead Generation

Capture high-intent leads with compelling CTAs

Retargeting

Re-engage users who have shown interest in your brand

How Pricing Works

Our pricing model is transparent and performance-focused. CPC / CPM ensures you only pay for actual engagement with your ads. Rates are determined by:

  • Targeting parameters and audience specificity
  • Campaign duration and total spend commitment
  • Seasonal demand and inventory availability
  • Premium placement options (homepage, high-traffic sections)

Volume discounts and annual contracts are available. Speak with our team to explore custom pricing for your business goals.

Frequently Asked Questions

Quick Reference

Platform

LinkedIn

Ad Format

Sponsored Content

Lead Time

3-5 business days

Min. Campaign

1 day

Not Sure If This Is the Right Option?

Our media experts will design a plan tailored to your business goals. No commitment required.

Explore More Media Options