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How Your Ad Will Look

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PopularHigh ReachOTT Platform

Video Advertising

Non-skippable video ads during streaming content

Used For

Reach / Brand Awareness

Ad Type

Video

Lead Time

3 days

Min. Duration

1 day

Investment

₹2,50,000 (Rack Rate)

₹200 - ₹400 per thousand impressions

CPM

Minimum Campaign Spend

₹1,00,000

Premium rates during live sports

+ 18% GST applicable

Monthly Reach

50M+ Users

Targeting

4 Options

Formats

3 Types

Typical Use

Product Launches

Creative & Execution Specifications

Technical requirements for your creative assets

Creative FormatAspect RatiosFile Type
Pre-roll 20s1920x1080MP4
Mid-roll 30s1920x1080MP4

File Size Limits

Max 100MB

Accepted Formats

MP4, MOV

Duration

15-30 seconds

Audio

Stereo required

Branding Guidelines

Logo safe zones apply. CTA overlays must be approved. Contact team for brand guidelines document.

Targeting & Delivery Options

Reach the right audience with precision

Content Type

Geographic

Device

Viewing Behavior

Delivery Controls

Frequency Capping: Control how often users see your ad (1-5 times per day)

Dayparting: Schedule ads for specific times or days of the week

Pacing: Even or accelerated delivery based on campaign goals

About Video Advertising on Hotstar

Why Choose This Media Option

Video Advertising on Hotstar offers unparalleled reach to a highly engaged audience. With over 50 million monthly active users and industry-leading completion rates, your brand message reaches decision-makers at the right moment. This format is ideal for building brand awareness, driving consideration, and creating memorable brand experiences.

Ideal Industries

  • Consumer Technology: Perfect for product launches and feature announcements
  • Financial Services: Build trust with educational content and brand storytelling
  • E-commerce: Drive seasonal campaigns and showcase product collections
  • Automotive: Showcase new models with immersive video experiences

Typical Campaign Objectives

Brand Awareness

Maximize reach and impressions for new product launches

Consideration

Drive website visits and engagement with your brand

Lead Generation

Capture high-intent leads with compelling CTAs

Retargeting

Re-engage users who have shown interest in your brand

How Pricing Works

Our pricing model is transparent and performance-focused. CPM ensures you only pay for actual engagement with your ads. Rates are determined by:

  • Targeting parameters and audience specificity
  • Campaign duration and total spend commitment
  • Seasonal demand and inventory availability
  • Premium placement options (homepage, high-traffic sections)

Volume discounts and annual contracts are available. Speak with our team to explore custom pricing for your business goals.

Frequently Asked Questions

Quick Reference

Platform

Hotstar

Ad Format

Video Advertising

Lead Time

3-5 business days

Min. Campaign

1 day

Not Sure If This Is the Right Option?

Our media experts will design a plan tailored to your business goals. No commitment required.

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