Display Advertising

Creative & Execution Specifications

Technical requirements for your creative assets

Creative Format	Aspect Ratios	File Type
Leaderboard	728x90	Static / HTML5
MPU	300x250	Static / HTML5

File Size Limits

Max 150KB

Accepted Formats

MP4, MOV

Duration

15-30 seconds for animations

Audio

Stereo required

Branding Guidelines

Logo safe zones apply. CTA overlays must be approved. Contact team for brand guidelines document.

Targeting & Delivery Options

Reach the right audience with precision

Industry Vertical

Job Function

Company Size

Geographic

Delivery Controls

Frequency Capping: Control how often users see your ad (1-5 times per day)

Dayparting: Schedule ads for specific times or days of the week

Pacing: Even or accelerated delivery based on campaign goals

About Display Advertising on Economic Times

Why Choose This Media Option

Display Advertising on Economic Times offers unparalleled reach to a highly engaged audience. With over 50 million monthly active users and industry-leading completion rates, your brand message reaches decision-makers at the right moment. This format is ideal for building brand awareness, driving consideration, and creating memorable brand experiences.

Ideal Industries

Consumer Technology: Perfect for product launches and feature announcements
Financial Services: Build trust with educational content and brand storytelling
E-commerce: Drive seasonal campaigns and showcase product collections
Automotive: Showcase new models with immersive video experiences

Typical Campaign Objectives

Brand Awareness

Maximize reach and impressions for new product launches

Consideration

Drive website visits and engagement with your brand

Lead Generation

Capture high-intent leads with compelling CTAs

Retargeting

Re-engage users who have shown interest in your brand

How Pricing Works

Our pricing model is transparent and performance-focused. CPM ensures you only pay for actual engagement with your ads. Rates are determined by:

•Targeting parameters and audience specificity
•Campaign duration and total spend commitment
•Seasonal demand and inventory availability
•Premium placement options (homepage, high-traffic sections)

Volume discounts and annual contracts are available. Speak with our team to explore custom pricing for your business goals.

How Your Ad Will Look

Investment